The night the Cult played the Ritz on a few hours notice was such a perfect media event, a seasoned rock publicist couldn’t have schemed up a better one. The big star cancels out, and the understudy goes on to steal the show – kinda like a group d’etat. Definitely a triumph for the band, a soon-to-be-legendary concert for some – but for others, more proof that what makes it for one person might not quite do it for another.
At times, this surprise Ritz gig (after the abrupt cancellation of the Billy Idol/Cult show at Madison Square Garden) seemed like a private party in celebration of the Cult’s recent success. But, as usually occurs when an underground band emerges from the intimacy of night-time clubland into the arena spotlight of mainstream adulation, many fans who happily jumped on the Cult’s neo-psychedelic bandwagon a few years back are unwilling to ride on to their next apparent destination: the great American Heavy Metal Market. But despite the obvious dismay and cries of sellout from some at Tuesday’s SRO show, today’s Cult is a seemingly unstoppable rock and roll locomotive. And hard rockers across the U.S. now seem ready for their eclectic-but-kickass brand of music.
As “Love Removal Machine” blasts from high school parking lots around the country, the Cult stand poised to capitalize on the current resurgence of heavy metal–a genre started almost 20 years ago by their big influence, Led Zeppelin.
Since copping the supporting act spot on Billy Idol’s Whiplash Smile tour, and making the Top 40 with their Rick Rubin-produced Electric album, the Cult have been getting more attention than is usual for an opening band, from media and rockers alike.
Then, on June 2, in a strange turn of events hurriedly following the last-minute cancellation of the sold-out Billy Idol MSG show (a union problem with asbestos removal was blamed), the Cult displayed a knack for grabbing the spotlight. They arranged their own solo gig at downtown’s Ritz, selling out in a few hours to rock fans also lucky enough to have been in the right place at the right time.
As the fog machine smoked, and blasting classical music signaled the start of the show, the Cult launched into “Nirvana” (the hard-rocking cut off their first U.S. album, 1985’s Love), going form 0 to 60 in three seconds flat. In front of their black light Electric banner/logo, the walls of Marshall’s were cranked up, fueled by the band’s new stripped-down metallic wall-of-sound (augmented with a second guitarist for the tour). Immediately following with “Big Neon Glitter” and “Wild Flower,” the revitalized five-piece group were on full throttle, recreating the dual guitar blitzkrieg from their records with driven, heavy metal-like intensity,
The band has obviously been cramming hard on a crash course in Arena Opening Acts 101, and worked the already enthused audience like the best of them. Lead singer Ian Astbury shouted “Are you hear to see a rock ‘n roll concert?"–and the crowd screamed out a resounding “YES!" as the band launched into their new anti-war rocker, "Peace Dog” with the fans shouting the chorus. The packed Ritz floor of psyched-up devotees bounced in unison to the driving beat, in perfect sync with the gloriously blasting sound, raising their fists metal-style.
But not everyone in attendance was as ecstatic. In response to a front rower’s complaint of “What happened to this fucking band?” Astbury shot back “We got good, that’s what!” And the Cult are still very, very good but they’ve definitely changed their ways – leaving their old neo-psychedelic goth sound and look for a more mainstream heavy metal image.
As flowers and paisley give way to leather and tattoos, the Cult have made a conscious move to metal-ize themselves, adopting hard rock’s blues-based guitar riffs and imagery, and AC/DC’s thundering beat. And as metal itself gets more into late 60s blues rock (like Motley Crue’s new Girls, Girls, Girls sound), a new hybrid label like psychedelic metal seems to cover bands from both sides of the fence who now seem to have just discovered the Yardbirds and Hendrix.
So, previously androgynous hippie frontman, Ian Astbury loses his scarves and adopts a more macho, Morrison-like outlaw pose in skin tight black leathers, sleeveless black t-shirts and tattoos; his partner-in-crime guitarist Billy Duffy is growing out his hair into a metal shag and shakes it in sync with the other guitarist, a la Judas Priest. And now Duffy specializes in a more straightforward and thicker traditional guitar sound than his old effects-laden style.
But their performance was undeniably powerful. As the two hour set took off, Astbury set the pace. “Are we here to celebrate? then LET’S DO IT!” he shouted, ripping into their FM radio hit, “Love Removal Machine,” The audience happily obeyed. Love’s “Rain” caused the whole place to go wild, as did their other picks off Electric, like “Lil Devil,” with its Stones-ish riff nicely accompanied by red stage lights and smoke. “Outlaw” was a tight, driving blast of Aerosmith-like blues rock in classic form, The sonic barrage continued with their Cream-meets-Iggy wah wah rocker “The Phoenix.” sounding even better than on the record.
By the time they got to the encore and best known song,”She Sells Sanctuary” (off Love) the crowd seemed on the exact same wavelength, rocking so hard the entire Ritz building shook to the beat. They came back for a second encore too – with Electric’s “King Contrary Man” and their good remake of Steppenwolf’s biker anthem, “Born to be Wild,” – closing with their usual final number, another great 60’s classic, “Wild Thing.”
On the final chords, Astbury ripped into the drums and amps trashing them like a crack crazed Keith Moon. It was an appropriate or indulgent ending, depending on which camp you’re in.
More than 10 years after punk rock’s violent denunciation of the rock dinosaurs – Led Zeppelin, Cream, the Who, Hendrix and the Stones – it’s safe to admit one’s preference for that music today. As emphasized by their nostalgic lyrics and retro style, the Cult appear to be good students of rock history, and are doing interesting things with those influences.
And if, in the process, the Cult are becoming a heavy metal arena band, then at least they’ll be a great one.

